Creative Impetus

Innovative Business Video

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One of the key benefits of using DSLRs is that you can use a wide aperture to reduce depth of field. This is something the mid price professional video cameras couldn't do, although that is now changing. Using a shallow depth of field allows you to throw the background out of focus which looks really nice and makes the viewer concentrate of the person in the shot. However, you need to ensure that the focus is precise, that the lighting is good and that the white balance (on the camera) is set correctly. If you are using more than one camera to provide alternative angle(s) to allow editing and provide visual interest, you need to ensure that they are all set to the same aperture unless you intend for the background to be sharp on, for example, a wide shot. Otherwise the depth of field will change as you cut between angles later.

Depth of field

Always record sound on ALL cameras but never use it in your final video. The audio facilities on DSLRs are poor and you need to record high quality sound - to go with your gorgeous pictures - separately. When you come to edit your material you will need the audio from the cameras to sychronise the good audio to the pictures and to synchronise multiple angles to each other. You can use any device that will record AIFF or WAV files at 48KHz with 16 bit depth. You will need a personal mike for each person, with associated recorder or a mixer with one recorder. The former will give you more control when you come to edit.

Pay attention to the sound


Editing DSLR material can require a knowledge of codecs and file formats. Make sure that your editing software supports your camera in advance of the shoot.

If you don't want to tackle this yourself then we offer a post production service to synchronise, colour correct, edit and sound mix etc. for you and produce the best possible result from your material.

Contact us for a chat and a quote.